Soften Customer Upset Using Friendship - An advantage available to smaller retail businesses is the enhanced opportunity to create perceptions of friendship with customers. Large retailers with he...
Monday, February 15, 2010
While most advertising during the recession has been geared towards price and producs, and marketing budgets has been reduced in order to control costs, the advertising industry see 2010 as an opportunity to get back on track.
The campaign Bring the Love Back is a reminder for retailers to keep their focus on building honest relations with their customers, as the budget goes back up to pre-crisis levels, instead of going back to ego-boosting campaigns.o