The happiness machine, was a campaign launched by a tweet and an update of a Facebook profile, ie no media spending what so ever. It shows a Coke-machine that was actually placed at a cafeteria in Queens, New York. It dispenses free drinks to everyone, and after a while it starts to spit out pizza, flowers and other things, as a part av the brands "Open Happiness"-initiative. The reactions are authentic.
Uploaded on Youtube on Jan 12, and two weeks later it had more than one millions views. As of today more than 1,6 millions have watched the clip, showing that content creates traffic. Also covered by Mediapost.o
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