Frida Uncensored shoots explicitly instructional videos for new and
expecting moms
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[image: Phone on tripod, showing a woman demonstrating an at-home
insemination]
Spotted by: Liesbeth den Toom
Sunday, February 21, 2010
Upside down
In a guerilla campaign promoting the new loyalty program Sprize, Gap in Vancouver made an overnight makeover in one of their stores, litterally turning it on it´s head. No one passing by next day could miss the message. Members of Spritz get an automatic refund if the price falls on any item they bought, thereby deleting the risk of annoyed customers. No risk of buying today and seeing it on sale the week after, that is.
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