Soften Customer Upset Using Friendship - An advantage available to smaller retail businesses is the enhanced opportunity to create perceptions of friendship with customers. Large retailers with he...
Tuesday, April 27, 2010
Colours carries cultural and emotional information. Some codes and responses are inherited through history, for example the fact that heartbeat rises when we see the colour red. In other cases colours have been interpreted into a cultural context. This makes one think about the consequences for retailers going worldwide with a specific store expression, design and colour setup. Is it possible to create a worldwide brand with the same graphical content?
Look closer at this infographic here.o
Upplagd av Magnus Ohlsson kl. 8:17 AM