Tuesday, May 11, 2010

Demographic segmentation in retail - no more

The 2010 How America Shops Megatrends study from WSL Strategic Retail state that demographics is a much less factor than a few years ago, meaning that lifestyle and other factors are taking over. Though this has been a clear trend for years it is now longer any discussions that the effects i present in the numbers. Further, one-third of shoppers with incomes more than $150,000 per year are cutting spending and avoiding places where they are tempted to overspend. And more than half of all ages and income groups feel that the recession will be around for another two years at least, and that it may take them two years after that to recover their financial stability.

Situation and lifestage segmentation are two ways to change the perspective on how to describe the target audience.o