"By now, we all know that we live in a world in which word-of-mouth rules. The recommendation of a friend or family member outweighs anything a brand may have to say for itself.
As a result, marketers from around the world are racing to measure the degree in which their customers, and the market at large, is likely to recommend them. And, more importantly, what they should do to be more liked in the social media space that is called my kitchen. "
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Pain a Stimulating Picture - Consumers endure pain if the upside payoff is sufficient. People go to the dentist knowing discomfort is often inevitable. They put up with sore muscles af...