These Execs Share Their Thoughts on What Helped Make Them Successful and What Challenges They Face
Tara Comonte, chief operating officer-chief financial officer, Mediabrands
Lauren Hobart, CMO-sparkling brands, PepsiCo
Kathy O'Brien, VP-personal care marketing for North America, Unilever
Maureen Sullivan, senior VP-brand and marketing partnerships, AOL
Beth Waxman Arteta, group business director, JWT, New York
Minimize Pricing Spoilage - “If you have to ask, you can’t afford it” is a motto of luxury purchasing exclusivity. An adaptation of the phrasing to become “If you choose to ask, you w...