These Execs Share Their Thoughts on What Helped Make Them Successful and What Challenges They Face
Tara Comonte, chief operating officer-chief financial officer, Mediabrands
Lauren Hobart, CMO-sparkling brands, PepsiCo
Kathy O'Brien, VP-personal care marketing for North America, Unilever
Maureen Sullivan, senior VP-brand and marketing partnerships, AOL
Beth Waxman Arteta, group business director, JWT, New York
Soften Customer Upset Using Friendship - An advantage available to smaller retail businesses is the enhanced opportunity to create perceptions of friendship with customers. Large retailers with he...