I have previously covered smell branding but here are some interesting angles on sound branding by Audi.
Blog: Do you have a Sound Style Guide? Audi does, by Sound Lounge.
Top 10 most popular posts – Updated: 25 April 2017 - 1. We can not make things up just because there happens to be a hype about something, it is always the customer value that is guiding us 2. Survivalism, th...