This video tracks the biometric response of viewers to the BP “Apology” ad, and is published by Innerscope. Viewer engagement (mens engagement-blue line, womens red) is determined by heart rate, sweat, and other biometric measures. Low levels, the firm says, indicate low viewer engagement and/or a negative reaction.:
Other coverage of this video here and here.o
Harassed while shopping? Anti-Racist Handbag empowers Black Brazilians to
seek justice
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[image: Brightly colored bag with label inside showing text of Brazil's
anti-racism law 14.532/2023]