Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
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Frida Uncensored shoots explicitly instructional videos for new and
expecting moms
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[image: Phone on tripod, showing a woman demonstrating an at-home
insemination]
Spotted by: Liesbeth den Toom