Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
Subtract from the Senior Digital Divide - How can marketers ease the resistances older adults have to embracing digital technologies such as self-checkout and ordering via kiosk? After analyzing 14...