Curate Ads to Arouse Curiosity
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As soon as a shopper focuses on your intentions to influence them toward
buying a product, they become less likely to make the purchase. The effect
is subs...
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Our own social status influences the way our brains respond to others of higher or lower rank, according to a new study reported online ... -
A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers’ self-esteem. “... -
Retail trends 2013 from MAgnus Ohlsson
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Social networks are commonplace in this day and age, and how we fit in may depend on anything from political affiliation, to religion, to e...
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In Mooresville, NC, a billboard has been erected that, during certain periods, emits the smell of grilling steak, that according to ScentAir...
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A recession in the eurozone seems imminent, if not already here. It´s time to look back and see what it use to mean, but at the same time lo...
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Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Busine...
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Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, “The price was good.” But this answer fails to ack...
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The SoDA Report (Volume 2, 2013) from SoDA
Recommended reading
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Resizing ancestral heritage for compact homes, Yuidan makes miniatures of household altars - [image: Hands folded towards a tiny shrine on a wooden shelf] Spotted by: Liesbeth den Toom
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Café au Lait, kampanjen som gjorde mjölk trendig - I Facebook-gruppen Reklamsnack startade häromdagen en tråd om bra reklamprodukter och självklart nämndes Café au Lait-kopparna. Eftersom det är ett så bra ...
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Cracking the Swedish innovation code! - In her magical speech at TEDWomen, does anyone else believe that Margaret Heffernan explained why Swedes are so innovative? She does mention ”fika” to be...
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Back to basics - Punkt. has released a second mobile phone called MP 02, once again designed by Jasper Morrison. Like its predecessor, it’s a simple mobile phone for callin...
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Immersive dream adventures for hospitalized children - [image: stjude-children-virtualreality-immersive-360]As part of St Jude Dream Adventures, kids at the research hospital can experience real-time, immersi...
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