Subtract from the Senior Digital Divide - How can marketers ease the resistances older adults have to embracing digital technologies such as self-checkout and ordering via kiosk? After analyzing 14...
Thursday, September 30, 2010
A new report from Accenture:
"Accenture conducted a comprehensive research program on the role and the importance of the physical retail channel for providers of communications products and services. We approached the research program in two phases: the first phase was an online survey of more than 3,000 consumers in 18 countries (representative across age, gender, education and occupation), and the second phase involved interviews of more than 50 senior executives at leading global communications providers. "
Download it here.o
Upplagd av Magnus Ohlsson kl. 8:11 AM