Customer-centricity is an increasingly important requirement for competitive advantage and, ultimately, high performance. As part of this, developing a robust customer analytics strategy has become vital to help identify the segments that matter, draw insights about behavior and point the way to process changes that will impact customer loyalty and profitability. Accenture discusses how some organizations have effectively done this and outlines four principles that will help companies focus their customer analytics efforts. Download the paper here.o
Two things are infinite: the Universe and human stupidity. - Two things are infinite: the Universe and human stupidity. Albert Einstein My next book: Homo Stupido: Are We Intelligent or Stupid?