According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands.
With nearly 70% of store brand dollar sales coming from consumers who are “variety-seekers,” retailers can encourage deeper levels of store-brand buying by:
- Rewarding key consumers with continuity-based promotions.
- Implementing repeat stimuli efforts
- Targeting specific shoppers through direct mail efforts