Tuesday, October 12, 2010

How Deep is Their Love?

According to Nielsen, three-quarters of U.S. households believe store brands are a good alternative to name brands and nearly two-thirds of households say that store brand quality is just as good as name brands.

With nearly 70% of store brand dollar sales coming from consumers who are “variety-seekers,” retailers can encourage deeper levels of store-brand buying by:
  • Rewarding key consumers with continuity-based promotions.
  • Implementing repeat stimuli efforts
  • Targeting specific shoppers through direct mail efforts
Read more here.o