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Curate Ads to Arouse Curiosity
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As soon as a shopper focuses on your intentions to influence them toward
buying a product, they become less likely to make the purchase. The effect
is subs...
Saturday, October 9, 2010
How to make a viral work
Jonah Peretti has spent the last six years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He has been called a "viral marketing hotdog" by the New York Times, "the poster boy of guerilla media" by AlterNet, and was selected by Men's Vogue as one of 13 American Visionaries. Peretti is currently developing a new platform called BuzzFeed designed to help good things win the online popularity contest.
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