Sunday, October 17, 2010

Online Sharing Encourages Offline Sharing

 Shareable Magazine and Latitude Research did a study recently that suggests that people who share media and information on online platforms tend to share in the physical world too. 
"• Three out of four participants currently share personal or informational content through social networking platforms, while 70% share digital media, and 68% share physical media like books and DVDs.
• Age did not seem to make a difference in the propensity to share. And respondents age 40 and over were more likely to feel comfortable sharing with anyone at all who joins a sharing community, whereas younger respondents preferred to share among smaller social circles.
• 85% of all participants believe that Web and mobile technologies will play a critical role in building large-scale sharing communities for the future."

The New Sharing Economy o