Two short clips on how to make media relevant by delivering more than information. The first one concentrates on train travel, while the second one shows how to integrate media and information into the home and everyday environment.
Media surfaces: The Journey from Dentsu London on Vimeo.
Media surfaces: Incidental Media from Dentsu London on Vimeo.o
Empower Indirectly Using Co-creation - You increase your persuasiveness when you incorporate into what you’re offering the ideas of those you aim to persuade. A chief example of this point is th...