Low on cash? Well maybe you should spend on wrapping this year instead of content. Daniel Howard wrote a research paper on the subject back in 1992 based on his research:
"The study subjects' positive moods were supported by finding parallel effects of gift wrapping on mood and attitude and by finding greater effects of happy mood strengthened the subjects' attitude towards the gift. These results are consistent with the premise that the happier one's mood, the more that one seeks to maintain that state of mind by developing of favorable attitudes toward owning the gift received."
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.