Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Donate Positive & Negative Right for Charity
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Marketers soliciting charitable contributions via emotional appeals need to
determine the optimal blend of positive and negative in campaigns. How much
to ...
Café au Lait, kampanjen som gjorde mjölk trendig
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I Facebook-gruppen Reklamsnack startade häromdagen en tråd om bra
reklamprodukter och självklart nämndes Café au Lait-kopparna. Eftersom det
är ett så bra ...
Cracking the Swedish innovation code!
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In her magical speech at TEDWomen, does anyone else believe that Margaret
Heffernan explained why Swedes are so innovative? She does mention ”fika”
to be...
Back to basics
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Punkt. has released a second mobile phone called MP 02, once again designed
by Jasper Morrison. Like its predecessor, it’s a simple mobile phone for
callin...