Pillar 1: Solve Your Customers’ Problems
Pillar 2: Treat Customers with R-e-s-p-e-c-t
Pillar 3: Connect with Your Customers’ Emotions
Pillar 4: Set the Fairest (Not the Lowest) Prices
Pillar 5: Save Your Customers’ Time
Despite the rise of online retail, social media frenzy and mobile marketing, living by those rules still seem like a pretty good plan.
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